Quit Already?

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Last week, something bad happened.

Most people don’t even know about it.

It’s called Quitters Day.

Approximately 80% of people abandon their New Year’s resolutions on the second Friday of January. This year, that was the 10th of January (last week).

Quitters Day was first thought up by a fitness app called Strava. After analyzing 31.5 million global January activities, Strava noticed that most people quit their fitness goals that day.

But this isn’t only true for fitness goals. It’s something that happens in every industry.

I posted about this online, and someone commented, “Wow, only 10 days into the year! I would have thought it would at least be Feb 1st.”

Yes, people quit their New Year’s resolutions fast. Having almost two weeks is more than enough time to do so.

Here’s what I do to stay on track and not fail miserably:

Be realistic

When setting goals, it’s easy to overcommit.

In the moment, everything feels achievable—starting a business, reading daily, working out, learning a new language, socializing, enjoying hobbies, and spending time with family all seem manageable.

Then reality sets in. There’s only so much time in a day. You can focus on one or two priorities, but the rest will have to wait.

Content creators understand this well. When planning a strategy, I often aim to do it all:

• Post on Substack and Threads

• Engage with others’ content

• Write newsletters

• Repurpose content into videos

• Create new ebooks or courses

Nobody has time for all that. Be realistic.

Rome wasn’t built in a day

Most people cannot handle slow and boring progress.

My first breakthrough in the online writing world was a viral article. But that didn’t happen in a month, three months, or even nine months. I wrote almost daily for an entire year before that happened. Now, more than two years have passed, and I’m still here writing.

Stay in the game long-term, not just for a few weeks or months.

Your biggest competitor isn’t others or technical skills—it’s your mindset.

For every success story, there are hundreds of failures.

What makes the difference? It’s the belief that you can make it.

Of course, hard work and perseverance play an important role, but without believing in yourself, you’ll look for reasons to quit.

But cultivating that winner mindset is not easy. I know I struggle with this a lot. What made a difference for me was:

• keeping track of all my wins (screenshot them)

• setting small, achievable goals to build confidence over time

• reminding myself of my "why" and the purpose behind my goals

Content creation is hard. This can make it easy.

This is not what influencers will tell you. Writing online is tough.

You’ll get overwhelmed and feel like you’re working for nothing.

Luckily, there are methods to make this easier so you don’t get burned out and still see no results.

My favorite is using templates.

When I browse social media, I’m in creator mode. If something catches my eye, I bookmark it and later turn it into a template to help me create content faster. Top writers do this too.

This is how I’ve been able to write one Substack note each day since September last year and get almost 500 new subscribers to my newsletter.

If you want to succeed at anything, you have to use systems that make the process easier.

I gathered some of my favorite and top-performing templates into a product. You can find it here: Substack Notes Templates Pack.

This is my solution for content creators, influencers, and marketers who use Substack Notes to grow their newsletters but struggle to post consistently.

See you next time,

Peter